Issa London

ISSA LONDON SPRING/SUMMER 2013

The Issa woman journeys to the romantic setting of the Garden of Eden for Spring Summer 2013. A collection brimming with bright colours, bold natural prints and feminine dresses which offers her dreamy outfits to while away those leisurely balmy evenings in. Prints have been inspired by the all-encompassing tropical leaves and plants, dotted with dazzling, colourful flowers and exotic fruits, thanks to afternoons of endless sunshine. Spot the prowling tigers and birds flying overhead; a whimsical twist to Issa’s classic and flattering shapes. Born and raised on the outskirts of Rio de Janeiro, Issa’s Creative Director, Daniella Helayel, grew up surrounded by the sun, sea and stunning nature of the Brazilian coastline. It is clear that Daniella’s roots have influenced the distinctive prints that Issa is known for. ‘Nature was very generous to Brazil and is enveloped by unique landscapes and dazzling colours. My collections are designed to reflect the effortless elegance and the laid back lifestyle the country is known for. I love making women feel glamorous and chic and always design with comfort and confidence in mind,’ states Daniella.