Sarah Baadarani

SARAH BAADARANI SPRING/SUMMER 2013

Luxury women’s eveningwear label, Sarah Badaarani was established in 2010. ln 2011, Sarah launched her first collection during London Fashion Week. Born and raised in London and of Lebanese descent, her creative talents have been fostered since an early age, as a painter and through her passion for the fine arts. Her artistic abilities are evident in her bespoke collections, with its meticulous attention, not only to construction and detail but experimentation with colour and texture. lt was during her time at university that Sarah honed her skills as a designer, where she earned her 1st Class degree in Fashion Design from Middlesex University. Whilst pursuing her degree, Sarah undertook several apprenticeships at both London-based and International fashion houses. The label is sensual, feminine and effortlessly spontaneous. The unconventional pairings of fabrics and unique asymmetrical cuts draw out the classic tailoring of each silhouette. These powerful contrasts result in an aesthetic that is timeless yet distinctive. Both day and eveningwear are versatile and easy to wear, specifically tailored for the modern woman; she is intelligent and bold, yet her confidence is portrayed in an understated manner. For Spring/Summer 2013, Baadarani embarked on a sartorial exploration of mathematical fractals and focal points. In nature we see beautiful examples of this in snowflakes and fern leaves, and it is present in the repetitive architecture of ancient Indian temples. The result is a collection where the hard meets the soft and the symmetric meets the asymmetric, with the eye being drawn to multiple points in the design, while somehow remaining simple and effortless to look at.